Saturday, September 27, 2014

Ideal Market Reach

I receive the letters in the mail just like you. The local builders are back in full force, and they prey on uncertainly. They focus on everything negative in big bold "NO" letters. They scream at you to convince you that selling directly to them, off market, is the only logical choice and in your best interest.

There is a market for less than perfect homes, "fixer uppers" even. The open, free market with expert presentation and targeted, multi-faceted marketing opens doors to as many well-qualified, interested buyers as possible. A measured, thoughtful approach to preparation, which does not have to be expensive or particularly disruptive, can help reach your most likely buyer who actually may want to live in your home for as many years as you have. Your own advocate, who has your needs in mind, can guide you throughout the selling process to a successful settlement.

If you are considering selling your home directly to a builder, I strongly encourage you to also meeting with a Realtor who can give you another option to consider. Explore options, protect yourself, open the possibilities, then decide.

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