Tuesday, July 29, 2014

5 Things I Love About McEnearney Associates

Before I became a Realtor, I thought that the brokerage you chose was only where you stopped in occasionally to pick up mail and drop off transactional paperwork. Not so! With each transaction and after countless business meetings, I appreciate more each day how important the brokerage is to a real estate agent's success.  I am fortunate to be affiliated with a terrific local brokerage, McEnearney Associates. Here are the Top 5 things I love about working here, in the DC office.

1. McEnearney is LOCAL.  Our firm covers the greater Washington Metro area, the DMV, including offices in Old Town Alexandria (where the firm began), Arlington, McLean, DC, Kensington, Middleburg, Leesburg, and Bryce Mountain resort. Our agents and our brokers know this area and our markets. This allows us to really focus our efforts on what we know best.

2. McEnearney is a MID-SIZED FIRM. No one office is too big that the agents don't know each other.  Even across offices, there are many friendly, familiar faces. The firm is not so large that we are merely satellite branches in a broad empire. We have strong technology support and innovation, policies and procedures, and just the right level of support for business development and sales and rental transactions without needing to adhere to the bureaucracy of a much larger enterprise. That said, we're also not so small that there is no infrastructure or support staff.

3. McEnearney is FAMILY OWNED and operated. John McEnearney started our firm in 1980 with the goal to be the best. His family values of trust, empowerment, and support are strong and make each agent feel like their efforts are appreciated and that we help make the whole better because of the parts.

4. McEnearney has SUPERIOR AGENT SUPPORT. Our office team is professional, friendly, dedicated, creative, supportive, and hard working. They find ways to help each agent be successful as well as to make our office a pleasant, rewarding place to work. I gain insights and inspiration from their experiences and input and I am a more successful agent because of our team in the office.

5. McEnearney has a GLOBAL LUXURY AFFILIATION. While we focus our sales efforts in our local market, as indicated above, we have a strong affiliation with the Leading Real Estate Companies of the World and in particular, our clients benefit from the Luxury Portfolio brand for high end properties. This global luxury marketing reach could be crucial for certain sellers. And my ability to easily make introductions to other real estate professionals across the world helps me better serve my clients as well as friends and family who live or want to live elsewhere.

Our tag line supports all of these ideas: Built Around You. When you are selecting your Realtor, whether buying, selling, or leasing, ask them about where they work and see if the pride of brokerage affiliation goes beyond just being the biggest (or if they've even thought about it much at all).

Monday, July 28, 2014

QOTD: Building a Business

Yes, real estate is my business. I do make money when clients, who have hired me as their agent, buy and sell houses. This requires a set of skills and experiences (not to mention jurisdictional licenses) and, most of all, relationships.

Some particularly rewarding relationships that I've built over the last 2 months or so is with a small set of McEnearney Associates DC office colleagues through a group our broker Ned Rich calls Success Builders. It is extremely rewarding to freely share strategies and support each other with weekly conversations. We cheer each other's victories both big and small. By building our individual businesses one at a time, we collectively build a stronger brokerage community. We believe in our brand and in each other.

My quote of the day comes from one Success Builders colleague Brett about our meetings. It summarizes the secret to our success.

It is a weekly feast of ideas that work.